Starbucks is closing more than 8,000 stores across the US on Tuesday as staff undergo racial awareness training.
It comes after the coffee firm apologised to two black men who were arrested while waiting for someone in a Starbucks outlet in Philadelphia.
Bosses apologised for the April incident before meeting the two men and pledging to carry out training “geared towards preventing discrimination”.
Video: Starbucks racism videos: What we know
But there was further embarrassment for the company when a video also emerged of a separate incident in which a black man says he was denied entry to a Starbucks toilet in Los Angeles, while a white man who had also not bought anything was given the bathroom code.
Starbucks says it has contacted activists and experts in bias training to plan a curriculum for its 175,000 workers.
Here we go again.Meet Brandon Ward. He was @Starbucks – about to make a purchase – and needed to use the restroom.They denied him the code.He then finds a white man, Weston, who came out of the restroom.He had not made a purchase but they gave HIM the code.RACISM. pic.twitter.com/2UGZ20aOtF
— Shaun King (@ShaunKing) 16 April 2018
The training is designed to encourage people to talk about implicit biases and stereotypes in encountering people of colour, gender or other identities.
A video previewing the Starbucks training includes recorded remarks from its executives and the rapper and activist Common.
@Starbucks The police were called because these men hadn’t ordered anything. They were waiting for a friend to show up, who did as they were taken out in handcuffs for doing nothing. All the other white ppl are wondering why it’s never happened to us when we do the same thing. pic.twitter.com/0U4Pzs55Ci
— Melissa DePino (@missydepino) 12 April 2018
Employees will “move into a real and honest exploration of bias”.
The training will also address the lesser known concept of “unconscious bias training”, which is used by many corporations, police departments and other organisations to help address racism in the workplace.
Video: Starbucks arrested men speak out
US retail giants Walmart and Target offer similar training.
Department store chain Nordstrom also plans to enhance its training after issuing an apology to three black teenagers in Missouri who employees falsely accused of shoplifting.