Home news 'Meghan effect' boosts supermarket sales

'Meghan effect' boosts supermarket sales

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The royal wedding, warm weather and the FA Cup final helped boost supermarket sales in the three months to 20 May, figures show.

Food and drink sales were up by 2.7% on last year during the 12-week period, according to Kantar Worldpanel.

The industry data specialists said “hot weather combined with the Meghan Markle effect” were behind the rise.

Image: Grocery sales were up by 2.7% on last year in the 12 weeks to 20 May
There was a noticeable spike on the Friday before the wedding in Windsor and Chelsea’s clash with Manchester United at Wembley, with grocers cashing in on £415m worth of sales over the 24 hours.
Sales of burgers and sausages rose by 39% and 12% respectively, while non-alcoholic beer purchases were up by 64%, during the last month.
More than 16.6 million households bought ice creams, while sun care products also flew off the shelves with sales up by 64% on the same period last year.

Image: The FA Cup Final also helped supermarket sales
All of the “big four” supermarkets clocked up rising sales, but were out-performed by fast-growing German discounters Aldi and Lidl.
Morrisons performed particularly well with sales growth of 2.9% ahead of the overall market as it attracted an additional 311,0000 new shoppers through its doors, followed by Asda (2.8%), Tesco (2.2%) and Sainsbury’s (1%).

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Lidl was the only bricks and mortar retailer to experience double-digit sales growth of 10.4%, while Aldi saw sales rise by 6.7%.
Chris Hayward, consumer specialist at Kantar Worldpanel, said: “The sun shone on the grocery market over the past month with record-breaking temperatures, a bank holiday weekend and royal wedding fever all contributing to a bumper period.”

Source: SKY